Have we not all judged and reached conclusions at first contact? Your company profile either persuade or sends away. A company profile represents your organization. If it persuades, it inspires ROI, and if it sends away, it is bad for business.
In business, first impressions are key.
A company profile is defined as “a well-crafted document that is used as a marketing tool to introduce a company, business idea or a special project to a potential partner, client, investor, financial institution or other stakeholders” by conveying “a company’s story in a concise and articulate format.”
Before understanding why you need one, let’s briefly identify the features. Here are some elements of a company profile:
- Company information
- Products and services
- Target market
- Corporate statements (values, culture, mission)
- Track record
- Key team players
- Contact information
6 Reasons Why You Need a Company Profile
It Represents the Entire Company
Basically, it is an information channel. It is an introduction of your company to everyone. You communicate your business, idea, values, vision and ethos. In its construction, it is similar to a LinkedIn or Facebook official/business profile.
A company profile informs about the crucial WH’s: who, what, why, where, when and how. In so doing, it highlights you, as it separates you from the rest.
Establishing Interaction with Your Brand
This could be comments, correspondence, or even suggestions. You are engaging through the given contact information. Your prompt response further enhances the interaction. Customers feel connected to the brand and won’t hesitate to contact you. Responsiveness is good for an enriched user experience, customer-pull, marketing and brand identity.
Introducing Offered Products and Services
Inform your customer what you are offering. The products and services on sale determine your target market. They are consumer-specific and consumers are product-specific.
Prior to a purchase or any sort of engagement, the customer needs to identify your scope of products and services. This precedes pricing information and product/service detail. Convince them also why they should buy.
Identifying Your Customer
This is related to the previous reason. Introduction of products and services identifies prospective customers but so do their demographics. Information about age, location and the like, suffice in identifying who your customer is. Besides, by demonstrating that you satisfy the needs and desires of your customers, more of them will be generated. The result? Sales boost.
Enables Partnerships and Relationships
With a concise and effective company profile, you manage to properly market yourself. Different aspects of your business are identified. This builds a foundation for various partnerships and relationships with different clients. They become aware of their entry points into your business.
This is also realized through the reliability they observe, based on the track record of your company.
Narrating Your Story
You do not want to be misrepresented, misunderstood, undersold or undermined. Since storytelling is important in business, take advantage. Show your customers where you are coming from, where you are and where you are going, the way you would like to.
Take control of your narrative and brand.
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