You want your business to grow and thrive, don’t you? You could just be starting out, or you are already an established brand. Size doesn’t matter. What matters is what you are bound to gain by getting into the world of social media.
In this post, we take you through a list of gains you are certainly going to make with an elaborate social media marketing strategy.
1. You will be discovered
The popular brands on social media today did not wake up to find their brands known and trusted. It took time and effort.
When you begin putting your name out there, you will meet new people who will be ready to go through the journey with you. These new people will consume your product at the bottom of the sales funnel.
Do you want to know what will happen? If they are impressed – which is a guarantee if you are offering value – they are likely to spread the word and engage with you.
75% of Facebook users have made buying decisions based on the products they have seen on the network. 56% out of this number have made searches for things they need to buy, with a good number finding what they desired.
2. Do you desire to be a thought leader?
Whatever business you are doing, I’m sure you want to be the most preferred solutions provider. You desire to be trusted for the quality, authenticity, and value of your product.
While word of mouth referrals and positive reviews work like magic to propel your brand to higher heights, thought leadership works even greater wonders. Social media presents you with this enviable opportunity, almost on the proverbial silver platter.
3. Connect with your followers
If you decide to look at social media ads, posts, and campaigns as a business expansion opportunity, you will be excited at the thought of staying in the minds of your audience most of the time, if not all the time.
Whenever your fans decide to access their social media accounts, they should be able to see something about your brand. The good news is, most people access their social accounts once daily, at the least.
4. Augment your sales figures
Facebook, Twitter, YouTube among others are faithful sales servants. They will rarely disappoint you unless you decide to starve them of content and purpose. You can sell almost everything on social media these days.
You want to convert your leads and push them further down the sales funnel? Social networks are a crucial cog in the process.
5. Send visitors to your website
You get people to your online sales platform (website) by sharing your blog posts and other web content on social media.
Get into social chat rooms and have the conversation going on topics relevant to your line of business while using the same opportunity to expose your product to potential buyers.
Sharing your links on these chats is another great opportunity to get the traffic flowing into your website.
6. Create compelling content and promote the same
Getting business breakthroughs on social networks through content creation is not a very difficult job. All you require is a well-written ad copy – customized for your target audience. In the case of Facebook, they provide the ‘boost’ option. You can use this and other options to expand your target followers.
Do not forget to include neatly designed visuals in your content with catchy headlines and captions.
7. Invest in social listening
Astute business-people look at research as a foundational building block of their ventures. You are working with humanity – people with varying tastes, preferences, and needs. You will need to do some background checks on their reactions to your brand, competitors, and your product.
If you are wondering how to go about it, worry no more. There are social media tools you can use to explore, follow and respond to online discourse about your business and its products.
One such analytics tool is the almost self-explanatory Audiense. Audiense is a powerful tool that helps you get all the relevant information about your audience’s likes, dislikes, conversations, sentiments, statuses, and behavior.
What you do with this information depends on your brand goals and the target audience.
8. Keep your finger on the pulse of your brand’s reputation
By the time you are creating your 50th post, conversations around your brand are becoming countless. Some of these comments may not be beneficial, while a big chunk could be very useful. You and your social media management team must be available to call your customers’ attention to the positives without failing to address issues that might drag your beautiful name in the mud.
9. Closely observe your competitor’s behavior
Your competition’s errors and oversights could turn out into ‘blessings’ for you. It is, therefore, essential that you track their behavior to see if you can come out with something. For instance, distress calls by their customers might have gone unresolved for extremely long. Such people might turn out to be your new fans if you can pull out something from your reserves.
10. Keep it real
Most people do not fully trust brands unless they can find something to hold in their hands. What am I saying? There are hundreds of other brands that do not keep a close connection with their online followers – they do not engage them.
Respond to your customer’s questions in time, acknowledge their positive reviews, and create promotional posts that allow them to generate content and talk to your team members. I am talking about the human soft side of your business – the human side.
Did you come out with something?
I hope you are both inspired and challenged to take action towards making your social media pages effective marketing tools for your business. Your journey to success in social media content marketing begins from here.
Do not shy away from talking to us on any topic surrounding socials and brand management. We are here to work and walk with you in your digital marketing journey.