Social Media is the new world! We help brands settle in!
Social Media strategy endears you to your audience
Every brand needs a solid social media strategy, and yours is no exception. The strategy will give you the minor details of everyday content marketing that most small brands overlook.
Also, while creating the strategy, you will critique whether the channels you’ve chosen will deliver results, given your business exists to meet the needs of a unique target market.
Creating a social media content strategy helps you to see the end from the beginning. Every content you create fills a gap towards the major content goal and fuels your sprint with consistency and undying resolve to exhaust your content calendar and meet your marketing goals.
Content is KING
Content creation can be tough; with so many channels, you’ll be juggling between graphics,
videos, images, podcasts, and blog posts.
Content is the lifeblood of marketing. Your blog, your social media platforms, and even offline marketing avenues need value-adding content to reel in your prospects.
However, haphazardly written content will not bear results. The era of repurposed content is with us, but some types of content can’t be used across multiple channels. A lengthy Facebook content will lose its juice when you squeeze it to fit Twitter character limits. Likewise, image measurements that thrive on Instagram will not do as much on Pinterest.
Therefore, you’ll need creative skills, an in-depth understanding of how each platform works, a hands-on experience in tweaking varied content formats, and a keen eye on the analytics to get the desired results.
Social media management
requires more than writing
and posting content.
Creating content isn’t the end game in content marketing; posting it at the right time is as essential. When your business serves the international market, the different time zones make it practically impossible to post your content at the right time for every audience. Using content scheduling tools makes it easier for your brand to grow as the audience will meet the content when their engagement is at the peak.
Social media management requires more than writing and posting content. Sometimes, the content ideas you’ve scheduled clash with the trending topics you would have loved to news-jerk. In such scenarios, real-time social media monitoring allows you the flexibility to edit the content calendar, posting only the content that promises more engagement at the time, giving you more control of your content game.
Social Media campaign
Whatever the goal, it is essential to have measurable impacts.
A social media campaign is a coordinated marketing effort to help a business achieve a singular marketing objective within a specific period. Though sometimes a campaign attempts to meet more than one goal, it’s best kept at that— one goal at a time. The goal could be;
- Awareness of a new product
- Increasing engagements
- Improving sales
- Boosting web traffic
Whatever the goal, it is essential to have measurable impacts. That way, you will be able to track changes and know what works and what doesn’t.